Meet, Benny Nisanov, the go-to jeweller among the celebs in the industry.

A New York-based jeweller, Benny Nisanov is quite famous among celebrities and influencers. His Jewellery shop is popular for its engagement rings, stone-encrusted tennis chains gold chains, pendants, watches. As you already know the rise in the trends of wearing customized jewellery not only in the fashion industry but also in general. Benny’s store is taking over the industry due to its unique hip hop fashion sense. 

Since childhood, Benny learned all about Customized Jewellery from his father as he helped his father out with his store. 8 years into the business of Jewellery making, he opened his own store in the Diamond District of the city that is along the 47th street in New York City which is running successfully for 5 years now.

Benny’s store includes both high profile clients and commoners. High profile clients like Diddy, Pop Smoke, Mary J. Blige, Lil Tjay, Tim Hardaway Jr, the famous Comb family and French Montana are his loyal customer. In the industry, Benny is known as the celebrity Jeweler who creates outstanding Jewellery pieces for his clients. Benny mentioned, he initially draws a draft roughly of the designs his clients want and then carved out a wooden piece to mimic the final design and when the clients approve it after considering the diamond and the price range of the final jewellery, he creates the final products which takes about three to four weeks to build and then hand it over the clients. The majority of the jewellery pieces are created by Benny himself. He also offers a wide range of quality and price for different Jewellery pieces and also provides exceptional quality at an amazing price range compared to other stores.

According to Benny, Mary J. Blige recently purchased a piece that costs up to $250k and Lil Tjay bought a customized pendant which cost him around $100k. In his career he the most expensive jewellery piece he ever sold was around a quarter of a million dollars.

Benny has never failed to impress his clients with his amazing designs. His exquisite taste in the diamond selection and his sketches is what makes him stand out in this Customized Jewellery industry. Over the years his store has gained a lot of success. He is currently looking forward to expanding his business in the global market. Thus, Benny Nisanov has established himself as one of the renowned Jeweler in the industry.

To know about Benny Nisanov and his store, check out his website and social media handle (link down below)

Instagram – @Bennydajeweler

Website –

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